Difference Between Marketing and Publicity
When you hear the words “marketing” and “publicity,” you might think they’re the same thing. In reality, they’re two different ...
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What is a KPI in Digital Marketing? (Measure Your Metrics)
In the world of digital marketing, KPI is a term you’re bound to come across. Short for Key Performance Indicator, ...
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Publicity vs Marketing: What’s the Difference?
In the ever-evolving landscape of business promotion, two concepts, in particular, have emerged as key components in the battle for ...
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What is Thought Leadership Marketing?
In today’s fast-paced digital world, businesses must establish themselves as leaders in their industry. One way to achieve this is ...
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What is Agile Marketing? Framework, Benefits, Misconceptions
In the fast-paced world of marketing, staying ahead of the game means adapting to new trends and strategies. One of ...
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Form vs Function Marketing
Form vs Function Marketing, what does it even mean!? Why should you even care? Form and function are two key components ...
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STP Marketing: What Actually is it?
STP marketing as a term gets thrown around a lot in the business world. So what actually is it? STP ...
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Best YouTube Channels to Learn Digital Marketing
So you want to learn digital marketing, huh? You’re in luck, because YouTube is chock-full of free, high-quality content from ...
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Inbound or Outbound Marketing: What’s the Best Strategy?
The debate between inbound and outbound marketing has been raging on for quite some time now. On one hand, inbound ...
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What is the Ansoff Matrix? Overview and Examples
If you’ve ever taken a business class or been involved in strategic planning, you may have come across this useful ...
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